Business Process Mapping (BPM) is the system that defines internal processes to see if they are aligned to a company’s overall strategic outcomes. By performing BPM effectively you can create a coherent picture of workflow, thus allowing productive interrogation of procedures to see where CRM will clearly benefit your business processes.
Ultimately it provides a clear overview of what activities are performed as part of a process. It is the marriage between a traditional process chart and computer system flow chart. It provides concise information about processes and acts as a basis for process improvement.
It is a highly skilled procedure demanding that the ‘mapper’ utilises strong observational and focused interviewing skills to ensure a true reflection of a process.
Additionally Value Added Analysis – the process by which something is stripped down to its essential core benefits – can give a clear and unfiltered image of processes that can be further cultivated by an effective CRM solution.
Find out how Business Process Mapping might help your business to implement the correct CRM, by visiting the Product Selection page.