What is Digital Transformation? It is the term used to describe how businesses around the globe are improving customer experience through better use of technology. Today’s consumer expects a quick and easy purchase experience as standard. They expect this on any device and at any time.
Yet many companies still operate on legacy systems and have to apply time consuming manual workarounds to achieve the seamless experience. Departments working in silos may prevent the production of a single customer view. There may be pockets of innovation around the business but senior management are risk averse, so a truly digitally disruptive approach is never adopted.