Microsoft Dynamics Marketing helps you plan and execute effective marketing campaigns to reach your customers and build your sales pipeline. It gives you the tools you need to measure how your campaigns are performing.
Microsoft Dynamics Marketing functionality originates from the Marketing Pilot product that was acquired by Microsoft back in October 2012.
It is a cloud offering that you can subscribe to by itself or as an add-on to either your monthly CRM Online subscription or your CRM On-premise licence.
Whereas the Marketing functionality that we have historically known in Dynamics CRM only skims the surface, this new application delivers a lot of business process automation for a Marketing Department.