Microsoft Dynamics Marketing helps you plan and execute effective marketing campaigns to reach your customers and build your sales pipeline. It gives you the tools you need to measure how your campaigns are performing.
Microsoft Dynamics Marketing functionality originates from the Marketing Pilot product that was acquired by Microsoft back in October 2012.
It is a cloud offering that you can subscribe to by itself or as an add-on to either your monthly CRM Online subscription or your CRM On-premise licence.
Whereas the Marketing functionality that we have historically known in Dynamics CRM only skims the surface, this new application delivers a lot of business process automation for a Marketing Department.
Integrate Microsoft Dynamics Marketing with:
5 reasons to consider Microsoft Dynamics Marketing
Microsoft Dynamics Marketing is available as a stand-alone service. It is also available as part of the Microsoft Dynamics CRM Enterprise license.
Native integration to Microsoft Dynamics CRM
It also has native integration to Microsoft Dynamics CRM to synchronise common elements of their respective data models.
Internal Business Processes
It tackles a number of internal business processes within the Marketing Department – such as requests and approvals, planning and execution, digital asset management, event management and media buying.
Manage multi-channel campaigns
Manage email marketing, social activity, event planning and more with one software.
Display social information collected with Microsoft Social Engagement about your brand, campaigns and more within Microsoft Dynamics Marketing.