Lead Forensics is a leading B2B web analytics tool. It makes analysis and lead nurture of site visitors simple. Only around 4% of site visitors will convert to buying goods or services from a website*. With Lead Forensics you can put a plan in place for the 96%.
By using Lead Forensics you can easily see which business customers have visited your site. Sales teams can save a huge amount of prospecting time as a result of quickly accessing visitor contact details. As well as contact information, Lead Forensics shows how they found you, the pages they viewed plus financial information. Therefore, leads can be qualified by their propensity to buy.
What’s more, Lead Forensics now integrates with major CRM platforms such as Salesforce and Microsoft Dynamics. So data can be dropped straight into CRM, lead nurture communications automated at a touch of a button.
Real-time reporting functions mean you will be notified when certain business customers visit your site. This is perfect for proactive nurture of desirable sectors. It can also be used to measure the power of marketing campaigns where a site visit was the main call-to-action.
SeeLogic is a proud to be a platinum partner of Lead Forensics. Please get in touch for further information on how Lead Forensics can help you.
*Source: Smart Insights based on 2015 Q4 UK data average
5 reasons to consider Lead Forensics
Understand the ripple effect of your marketing activities and maximise your campaign ROI.
Easy integration with major CRM / ERP software such as Microsoft Dynamics and Salesforce.
Build a fuller picture of the engagement driven by your marketing campaign and generate management reports.
Set your own bespoke criteria and qualify the hottest leads based on the pages they viewed and the time they spent on your website.
Get email notification as soon as desired business or business vertical visits your site, enabling you to proactively nurture the lead.