Email Marketing Software is software designed to create, send and report on bulk email distribution. There are many products available on the market and selecting the right one for your business depends on a number of factors.
Most Email Marketing Software feature drag & drop email builders and the ability to upload your own HTML design. They will also feature easy reporting, A/B testing and ability to export data. Where they tend to differ is on sophistication of email templates, levels of reporting and levels of scheduling or automation.