CRM Benefits - Marketing Total visibility of customer and prospects • Segmentation of customers and prospects • Define customer by spend volume or products bought • Target new prospects based on existing customer profile • One database for all users, accessible for marketing activities Direct mail activities • Emails to target groups, customers, prospects, new product launches etc. • Set automatic follow-up activities for marketing or telesales personnel • See history of information sent to each contact

Marketing ROI - closing the sales loop
• Record return on marketing programmes by tracking leads to closed opportunities

Capture leads direct from your website
• Web forms, automatically fed into the CRM system, create qualification calls or appropriate action by a defined user
• Increased responsiveness to new business enquiries when the prospect is most receptive

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