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| CRM Benefits - How will CRM help my business? |
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Just a 5% improvement in customer retention can increase profits by 25% or more. CRM will help you retain and serve existing customers, while attracting new ones.
CRM will help you plan and support: |
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Marketing |
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Sales |
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Customer service and support |
Each business comes to CRM for different reasons – its scope is huge. Here are just some of the drivers that may lead you. |
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Marketing
“I want to email all my customers about a new product launch”
“I want to write to all dormant customers requesting a meeting”
“I want to create more leads through targeted prospect mailings”
“I want to set up a database of companies for telemarketing”
“I want to record the results of phone calls and schedule meetings for my sales team”
“I want to record the cost of marketing activities and identify revenue returns from different marketing campaigns”
Sales
“I want to increase the number of active leads each sales person can manage”
“I want to increase the speed and reduce complexity of sales forecasting and pipeline management”
“I want to prioritise sales people’s time and effort in winning critical deals”
“I want to improve the consistency of our approach in selling key products”
“I want to reduce the administration time for sales people”
Customer service
“I want to increase the visibility of customer service issues throughout the business”
“I want to resolve customer issues faster by identifying frequent questions and answers”
“I want to record customer service level agreements”
“I want to identify the most profitable support customers”
“I want customers to be able to record issues on our website”
“I want to prioritise customer support issues”
Company number - 5200683 | VAT number - 846401533
Seelogic Ltd,
Century House,
Westcott Venture Park,
Westcott,
AYLESBURY,
HP18 0XB | Tel: 01296 658100 | email: info@seelogic.co.uk |
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