Marketing with CRM
Customer Relationship Management (CRM) provides the tools to deliver direct marketing activity and manage many different types of campaigns. See Sage SalesLogix Marketing, Sage CRM Marketing and Microsoft Dynamics CRM Marketing.
Total visibility of customer and prospects
- Segmentation of customers and prospects
- Define customer by spend volume or products bought
- Target new prospects based on existing customer profile
- One database for all users, accessible for marketing activities
Direct mail activities
- Emails to target groups, customers, prospects, new product launches etc using industry leading email marketing tools.
- Set automatic follow-up activities for marketing or telesales personnel
- See history of information sent to each contact
Marketing ROI - closing the sales loop
- Record return on marketing programmes by tracking leads to closed opportunities
Capture leads direct from your website
- Web forms, automatically fed into the CRM system, create qualification calls or appropriate action by a defined user
- Increased responsiveness to new business enquiries when the prospect is most receptive