Aylesbury College was able to gain more apprenticeships and other training opportunities by implementing Microsoft Dynamics CRM.

Aylesbury College
Microsoft Dynamics CRM

Aylesbury College Profile

Aylesbury College, which is graded ‘Good’ by Ofsted, offers a broad range of educational and vocational opportunities for people of all ages and abilities. Services range from traditional FE subjects, apprenticeship schemes and HE courses to helping students become work-ready by learning real work and life skills.

We educate students in a range of vocational studies, including Creative Arts, Health and Social Care, Hair and Beauty, Hospitality and Catering, Construction, Business and IT in addition to wide range of A-Levels and GCSE in its Sixth Form Centre.

Challenge

The main challenge was to provide a solution to manage the initial process of student and employer enquiries across the college ensuring that Aylesbury College capture every opportunity which in turn, gives them a greater understanding of prospects, both current and past.

Aylesbury College required a way of managing the student application process from the initial enquiry to prospective meetings and finally to enrolment. Also, there was no way of capitalising on the colleges alumni contacts to provide further college opportunities or investment.

Providing a central system where all communications could be stored was a key requirement for us to ensure all appropriate information was available within a single view.

Solution

Microsoft Dynamics CRM 2015 online was implemented in order to achieve the following benefits:

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Improve communications within the team.
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Help to drive more business by targeting and following up in a standardised way using business processes.
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Help gain more apprenticeship opportunities by understanding what companies need and what opportunities are available by analysing the data better.
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Offers a central point of information across all departments.
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Manage the initial process of student enquiries will offer a better view and understanding of prospect, current and past students.

Learning Points and Results

By implementing CRM Aylesbury College were able to gain more apprenticeship and other training opportunities by understanding what companies need and what future opportunities are available by analysing the data to a greater level of segmentation and detail.

By implementing CRM we were able to gain more apprenticeship opportunities by connecting with more alumni and understanding what companies need and what opportunities are available by analysing the data to a greater level of segmentation and detail.

Tim KeighleyExecutive Director of Engagement & Business Development, Aylesbury College